Changing Patterns of Banking and Spending Require New Skills From Professionals
Not too way back when, withdrawing 100 rupees from the bank meant planning to the branch, filling out the withdrawal slip, waiting in line to get a token, and waiting your turn at the counter for the teller to give you your money.
Just the procedure was so boring, and irritating, that you might do more or less anything to prevent being forced to go there too much. As a result, most people made their rupee stretch a little bit further before these were forced to help make the next trip to the bank. All other banking activity too was equally cumbersome and time consuming. And to top all of it, you'd to cope with the supercilious and rude behaviour of the staff. They behaved, and some still behave, like they were doing you a great favour. Never mind that you had been dealing with your own personal money, and your custom paid their salaries, you're still built to feel like the beggar. No surprise people hated banks, and having to visit the financial institution was such a huge chore.
Thankfully, things have changed so much these days that banking is almost a pleasure. With the ATMs which have sprung up all over the place withdrawing money is fast, easy, and hassle free. No more endless queues, no ill mannered tellers, you can forget waiting. All the kinds of transactions have already been simplified too. You can drop checks in the drop boxes at most of the ATMs, instead of having to deposit them at the branch yourself. From paying bills to making payments for the bank cards, ATMs, and phone and internet banking are easy methods to accomplish most banking chores. You never even have to leave your house anymore. Grab the telephone and call in your need, log in the bank website and click your way to your banking solutions. And with the advent of money apps and online mapping, that you don't even require a bank-account anymore! Even sites like Amazon are stepping into the act now, and online transactions for DMAT accounts means you can invest, manage investments, trade, and liquidate, all without ever having to step foot in a bank or look at a Broker or Chartered Accountant!
Even things such as loans have become so easier! You no longer need to feel just like you're the supplicant arrive at beg god and master to provide you with a little piece of the largesse. Customer is no longer the beggar now, and while he or she may not yet be king, they're at the least in a position of some advantage. In addition, with private and international banks fighting it out in the arena in India, banks, old and new, have finally realized that they're in the service industry. Unless they teach their employees to smile, and be nice to customers, the client will need their business elsewhere.
However, all these pluses aren't without a few minuses in tow. Banking has become a much more impersonal now, and one no more builds up a relationship with a specific bank, branch or employee. While phone and net banking have made life easier, they've also increased your security risk, and phishing and other kinds of scams are on the increase. And, worst of from the point of view of the younger generation, the easy access, given by ATMs and apps, has caused it to be easier to overspend. Charge cards are dangerous in the hands of the undisciplined, or the impulsive, and overall, the traps have multiplied.
So which means a couple of things for both customers and professionals in the BFSI (Banking and Financial Services Industry). Where customers should try to learn the proper usage of a couple of apps and sites, and practice caution in spending and in sharing information, professionals have a heavier burden. No more is it enough to function as "Banker" who sits in the cubicle and lords it over paper and over people. It is now essential to become well versed in the basic principles of a range of technological platforms, alongside mastering the topic skills in finance and accounting. In addition, a hirable, employable, successful banking sector employee today must be skilled in communication across media, the nuances and differences in selling face to face or higher a telephone call or online. They need to master the art of "hooking" people in 30 seconds or less, learnt to help keep pace with this quick world, and acquire the particular skill-set for online selling and service. This really is no longer the necessity money for hard times, it's necessary today! The near future is NOW!
Post a Comment